A case study on health coaching and cancer identity transformation, based at the Fountain Centre, where I volunteer as a coach.
The research looks at how coaching helps cancer patients rebuild a sense of who they are, not just manage symptoms or tick off goals. It found that people start to appreciate their emotional difficulties rather than push past them, find a new sense of self, and keep noticing their own strengths long after treatment ends. It also found something I see every week in that building: the way staff show up matters. Sincerity and genuine care from the people around a patient change what’s possible for them.
I read this and recognised so much of what happens in the room when I’m coaching there. The quiet moments where someone realises they’re allowed to still be figuring themselves out. I’ll let the findings speak for themselves, but I wanted you to see the evidence behind something I already believed to be true.
https://www.tandfonline.com/doi/epdf/10.1080/17521882.2026.2695601?needAccess=true
